Tourism Development

Whether you’re a start-up Tourism based business, a veteran operator or simply have a business idea in mind, our Tourism Officer in Clare is here to help. We can explain how the industry works, streamline the marketing process and assist with the mechanics of business management.


Clare Valley Destination Management & Marketing Plan

In June 2023, the Plan was updated to create a revised document to focus, in light of factors including; SATC Regional Review, COVID and a new RTM. You can view the revised Action Plan here.


Download The Plan

Download the Situational Analysis 


Accessing the Clare Valley Brand

To access the new Clare Valley Brand to use on promotional material please:

Click Here for the online consent form, or;
Click Here to download the Brand Assets consent form

Click here to access the Clare Valley logo download page.


Opportunities to improve and promote your business

In the Tourism industry, grants, workshops and new promotional opportunities surface regularly and can all benefit your business.

We can keep you informed about all of these via regular newsletters and targeted emails, so make sure you provide us with your contact details. Join our mailing list here.


Feel connected

Our Tourism Officers can advise you of the best tourism networks in your area, so you can meet and learn from other business owners. Most industry groups meet each month and are a great way to stay informed about tourism in your backyard.


Training opportunities

In addition to hands-on help, we’ll keep you posted on opportunities to up-skill. Our Events and Training Calendar lists the region’s upcoming business seminars and training sessions.


Make an appointment

We can connect you with the right people and the best tools for your business.  Simply call us on 1300 742 414 or email us to make an appointment.





Clare Valley Rebrand – Breathe it in

Edit: To access brand assets, contact Amanda Redden or phone 0427 423 116.Thank you to Regional Development Australia Yorke and Mid North for the opportunity to develop the Clare Valley rebrand promotional video. Thanks to Tania Matz, Nicola Palmer, Mark Stewart from Bungaree Station, Cr Jane-Marie Kellock and Andrew Pike for helping to create the framework of this story.Thanks also to Meg Mader and Miho Nankivell for assisting with food insert shots at Reillys Wines. Branding development by Parallax

Posted by Blue Goanna Digital on Friday, 3 November 2017




Jordan Martin
Regional Tourism Manager – Clare Valley


Phone: 0412 986 071