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Understanding your customers’ behaviour online | Google Analytics

September 22 @ 11:00 am - 12:00 pm

Date: Tuesday 22nd September 2020

Time: 11:00AM – 12:00PM (AEST)

Price: Free

Course level: Beginners

This course is suitable for: Marketing managers, coordinators and those who have beginner skills in marketing who are responsible for managing the marketing activities in their NFP. For those who have heard about Google Analytics, or may have an account, but are not actively managing it.

Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker.

 

Course Information

How do you know what content, channels and pages on your site perform the best and how to improve conversions on those that don’t?

In this session we are going to go through live demos of Google Analytics and how to use this FREE tool to really understand your users / customer’s behaviour online. We will cover some ‘basics’, but we will also go through some ‘intermediate’ reporting tools and techniques so we can better learn how to save money on our digital marketing!

Join us to go through some live demos, ask your questions live and look at the strategies and tools you can use and implement within your organisation to help improve conversions.

 

Course Outcomes

By the end of this webinar you will have an understanding of:

  • Best practice on setting up Google Analytics
  • How to gain quick access to your favourite reports
  • Create Goals within Google Analytics
  • How to track your Campaigns Success!