Clare Valley Regional Tourism Forum

All-star line-up of speakers locked in for Clare Valley Regional Tourism Forum


Regional tourism operators, wine producers and food providers, together with individuals who are interested in exploring agri-tourism opportunities, are encouraged to attend the upcoming Clare Valley Regional Tourism Forum at the Valleys Lifestyle Centre in Clare at the end of June.

The first conference of its kind to be held in the region will see a range of high profile tourism and marketing experts from across Australia converge on the Clare Valley to share their knowledge and invaluable insights.

Clare Valley Tourism Manager Mim Ward said the forum will benefit established businesses right through to people who have a tourism idea that they would like to explore.

“We are thrilled to have Alla Wolf-Tasker from Lake House in Daylesford as our keynote speaker. Alla will share her experience of creating one of Australia’s most awarded restaurant and accommodation destinations and being instrumental in developing Daylesford into the thriving tourism hub it is today,” Ms Ward said.

“Phil Sexton, founder of Devil’s Lair in Margaret River, Giant Steps and Innocent Bystander in the Yarra Valley and Little Creatures Brewery, is renowned for developing some of the best wine, food and tourism cellar door experiences in Australia. Phil will identify what it takes to build a cellar door that is different and engaging and offers an immersive experience for customers.”

“Siggi Frede from Effiktiver will conduct a workshop on Developing Commissionable Product in conjunction with Jing Cao, Managing Director of Adelaide-based company, Chinese Language & Cultural Advice. This is a fabulous opportunity to learn about making your business ‘China Ready’, and designing products, experiences and practical ideas to promote the Clare Valley.”

Ms Ward said other speakers set to share their expertise with participants include Sal Hawker from Bungaree Station in the Clare Valley and Frances Warwick from Holowiliena Station in the Flinders Ranges who will detail how they have added tourism to their farming enterprises, which in turn brings in a supplementary income during tough times.

Local Clare Valley resident and highly regarded wine writer and journalist Nick Ryan will share his views on opportunities for the Clare Valley Tourism Region, while in addition to emceeing the event, national travel writer Max Anderson will deconstruct what’s right and wrong with the travel industry in Australia.

Steve Davis, an Adelaide-based marketing communications consultant, will provide advice on how to unlock your stories and share them with your target audience. Paige Rowett, a qualified tourism marketing strategist from a farm at Marrabel, will share case studies and practical examples of how to turn customers into your greatest advocates.

Tony Sharley from Murray River Walk will pass on his learnings from taking an initial idea to developing a commercially viable product, and Jo Fort from the Birdsville Hotel and the Outback Loop will discuss how you can promote your product through collaboration with competitors and other complementary regional tourism operators.

The South Australian Tourism Commission will also be in attendance with a team of specialists, including Brent Hill who will present an overview of current marketing campaigns for South Australia, Georgina Woskett who will provide practical information on social media and Danielle Faraonio who will share information on Regional Event Funding.

This forum has been made possible through the Federal Government’s Drought Communities Programme Extension funding secured by the Clare and Gilbert Valley’s Council.

The Clare Valley Regional Tourism Forum will be held on 25 and 26 June at the Valleys Lifestyle Centre. Enquiries can be directed to Mim Ward on Tickets are available through Eventbrite