SA Tourism 2017 – Award Winners

Peterborough wins twice at SA Tourism Awards

The tiny Southern Flinders community of Peterborough was the winner when the town collected not one but two gongs at the prestigious 2017 South Australian Tourism Awards on Friday 10 November.

The ceremony saw Peterborough declared Winner of the Local Government Award for Tourism category, and winner of Silver in the Destination Marketing category.

“Peterborough is a town of just 1600 people, and since the closure of the railways in the 1980s it’s fair to say it’s had to make its own luck,” said Pat Kent, Peterborough Tourism Manager. “Thanks to new tourism projects, we’ve seen visitor numbers grow by 35 per cent since 2013. These two awards celebrate that, but they also vindicate a lot of good faith and hard work!”

Council CEO Peter McGuinness collected the trophy for the Local Government Award.

He called the win a testament to the support of townsfolk, including the many business people, volunteers and councillors. “They’re the ones who have helped make projects like the Main Street upgrade, the free RV Park and the new Town Carriage Museum a success,” says Mr McGuinness. “It’s a community that has had its challenges but they’re telling their story better than ever, and tourists are responding.”

The Silver Award for Destination Marketing was tribute to the success of the three-year roll out of the ‘Stay an Extra Day’ campaign. According to Pat Kent: “We were delighted to receive Silver in such a hard-fought category. ‘Stay an Extra Day’ has helped take the name Peterborough out across Australia – demonstrating that you can make an impact with lots of energy, big ideas and very limited marketing budget!”

For more information please contact Pat Kent on 08 8651 3355,



Clare Valley Wine, Food and Tourism Centre named best Visitor Information Service

First-time entrant – Clare Valley Wine, Food and Tourism Centre has been crowned best Visitor Information Service at the 2017 South Australian Tourism Awards, representing the outstanding commitment to tourism within the region.

The Clare Valley Wine, Food & Tourism Centre is so much more than just an Accredited Visitor Information Centre. It is a vibrant place where visitors can sample the best that the Clare Valley has to offer. Managed by a volunteer committee, consisting of representatives of the major wine, cuisine, art and tourism community groups in the Clare Valley, the centre is located a scenic one and a half hours drive north of Adelaide. As well as providing visitors with information, the centre offers café facilities and sells local wine, cuisine and artwork. On Friday nights, wine and produce are also showcased during Happy Hour.